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7013 - Inclusion and Application Standards for Automated Facial Analysis Technology

Research continues to show that artificial intelligence which is used for automated facial analysis is susceptible to bias that can exacerbate human prejudice and systematically disadvantage individuals based on gender, ethnicity, age, and other factors. The purpose of the standard is to provide inclusion guidelines for developing and benchmarking automated facial analysis technology to mitigate demographic and phenotypic bias and discrimination. The reporting rubrics/protocols established in this standard serve to increase transparency of this automated technology so that developers and decision makers can compare available options to choose the most appropriate technology based on target populations and intended use cases. Given the sensitivity of the biometric data provided from a human face, the standard also delineates appropriate and inappropriate uses of automated facial analysis based on accuracy and values established by a global community.
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