IEEE Standards Association2014 IEEE-SA ETHERNET & IP @ AUTOMOTIVE TECHNOLOGY DAY
Moving towards a mature and pervasive automotive network
From infotainment to autonomous driving, how Ethernet is uniquely qualified to transform
the vehicle
23-24 October 2014
COBO Center
Detroit, Michigan, USA
The IEEE Standards Association (IEEE-SA) Ethernet & IP @ Automotive Technology Day is the number one venue for OEMs, suppliers, semiconductor vendors and tool providers to discuss and learn about the evolution of Ethernet standards, technologies and applications in the automotive environment.
Now, for the first time under IEEE-SA sponsorship, the 2014 Technology Day will build upon and expand this successful series of previous industry sponsored events.
The IEEE-SA Ethernet & IP @ Automotive Technology Day is open to anyone interested in next generation automotive communication technologies, as well as those currently involved in related standardization and interoperability activities.
For information on Sponsorship opportunities or to join our mailing list, please contact
eipatd-requests@ieee.org.
| 2014 Platinum Sponsor | 2014 Silver Sponsor | 2014 Bronze Sponsor |
|---|---|---|
 |  |  |
2014 IEEE-SA Ethernet & IP @ Automotive Technology Day
Download our Official Program Book 
Conference Steering Committee:
Thomas Hogenmüller - Robert Bosch
Markus Jochim - General Motors
Kirsten Matheus - BMW Group
Massimo Osella - General Motors
Helge Zinner - Continental
Conference Program Committee:
Steve Carlson - High Speed Design
Greg Destexhe - TechPoint Consulting
Thomas Hogenmüller - Robert Bosch
Markus Jochim - General Motors
Michael Johas-Teener - Broadcom
Mike Jones - Micrel
Yong Kim - Broadcom
Rick Kreifeldt - AVnu, Harman
Jim Lawlis - Ford
Brenda Mancuso - IEEE SA
Kirsten Matheus - BMW Group
Douglas Oliver - Ford
Massimo Osella - General Motors
Don Pannell - Marvell
Tim Potochick - Chrysler
Debra Venedam - IEEE
James Wendorf - IEEE-SA
Michael Ziehensack - Elektrobit
Helge Zinner - Continental
Exhibit space is now available at the Ethernet & IP @ Automotive Technology Day. Space is limited and available on a first-come, first-served basis. Please see the Exhibitor and Supporter Prospectus for full details.
The 2014 IEEE-SA ETHERNET & IP @ AUTOMOTIVE TECHNOLOGY DAY will be held at the COBO Center, in Detroit Michigan, USA
For location details please visit www.cobocenter.com
Hotel Information:
SAE International has secured a group rate at the following hotels for a limited time only:
Detroit Marriott at the Renaissance Center (*SOLD OUT*)
100 GM Renaissance Center
Detroit, MI 48243
Rate USD $185.00
Crowne Plaza Detroit Downtown Convention Center
2 Washington Blvd.,
Detroit, MI 48226
Rate USD $189.00
Reservation Deadline: October 13, 2014 or until discounted rooms sell out(whichever comes first).
Last day to cancel without Penalty: October 02, 2014.
Registration is now open for the 2014 Ethernet & IP @ Automotive Technology Day
The "Early Bird" registration deadline is 25 September 2014 for the reduced registration fee of USD $300.00. After that date, the registration fee will be USD $450.00
Please register at www.cvent.com/d/l4qkv3
Hotel Information:
SAE International has secured a group rate at the following hotels for a limited time only:
Detroit Marriott at the Renaissance Center (*SOLD OUT*)
100 GM Renaissance Center
Detroit, MI 48243
Rate USD $185.00
Crowne Plaza Detroit Downtown Convention Center
2 Washington Blvd.,
Detroit, MI 48226
Rate USD $189.00
Reservation Deadline: October 13, 2014 or until discounted rooms sell out(whichever comes first).
Last day to cancel without Penalty: October 02, 2014.
2014 EVENT PRESENTATIONS
Opening & Welcome
John Capp, GM
Keynote Speech
Automotive Ethernet: Market Growth Outlook
Ian Riches, Strategy Analytics
Session 1: Use Cases / Architecture / Applications
AVB in Automotive Infotainment Networks
Günter Dannhäuser – Daimler, Andrew Lucas – XMOS
Designing 1000BASE-T1 into Automotive Architectures
Alexander E. Tan - Marvell
Practical Use of an Ethernet Switch within ECUs for Control Applications
Rodney Cummings - National Instruments
Ethernet AVB in Infotainment
Stefan Singer - Freescale
Session 2: AUTOSAR & Ethernet
Welcome to joint AUTOSAR / Ethernet session
Martin Thomas - AUTOSAR Spokesperson
Ethernet – Trends & Application Possibilities
Tushar Vaidya - KPIT Technologies
Time sensitive control data exchange with AUTOSAR IP/Ethernet based on AVB
Michael Ziehensack - Elektrobit, Markus Jochim - GM
Introducing Ethernet/IP into automotive series production with AUTOSAR from the perspective of an OEM
Jan Hegewald, Nadym Salem - Carmeq
Testing Automotive Ethernet systems - the AUTOSAR way
Sebastian Gruber, Josef Nöbauer – Continental
The Future of Ethernet in AUTOSAR
Marc Weber - Vector Informatik
Session 3: Fast Track
Automotive IP/Ethernet Testing, Challenges and what can be learned from the IT and telecom networking domains
Alon Regev - Ixia, Roman Pallierer - Elektrobit
Lessons Learned from Industrial Ethernet Solutions
Chris Muench - C-Labs
Accelerating the road from Audio/Video to Autonomous
Rick Kreifeldt - AVnu / Harman
Implementation of Automotive Compliant Connector Solutions for In-Vehicle Ethernet Networks
John W Hall, Bert Bergner, Thomas Ginsberg - TE Connectivity
How can I get the most out of Automotive Ethernet. System level network simulation for the design and evaluation of upcoming Ethernet-based E/E-architectures
Till Steinbach, Franz Korf, René Röllig - HAW-Hamburg, Thomas Eymann – IAV
Session 4: Standardization & Strategy
Status report on automotive related IEEE802.3 activities
Steve Carlson, David Dwelley, Ludwig Winkel, Thomas Hogenmüller, Robert Grow - IEEE
AVnu’s Ethernet AVB Automotive Certification Profile
Gordon Bechtel - Symphony Teleca, Ben Gale - Broadcom, Max Kicherer - BMW,
David Olsen - Harman International
The Looming Ethernet MAC Address Crisis in a Car
Donald R. Pannell – Marvell
Session 5: Security
Ethernet Security in the Car
Ben Gale - Broadcom
Automotive Ethernet Security Testing
Alon Regev, Abhijit Lahiri – Ixia
Session 6: Physical Layer / Testing & Tools
A Review of 1000BASE-T1 PHY Architecture for EMC-Constrained Channels
Mehmet Tazebay - Broadcom
I can use CAN wire for Ethernet, right?
Natalie Wienckowski - GM
Applying Ethernet test methodologies to automotive applications
Curtis Donahue, Alex Seiger - IOL-UNH
2013 EVENT PRESENTATIONS
Fast, Simple, Reliable and Cheap: Ethernet at 40 [Keynote]
Steven Carlson (High Speed Design, Inc.) /r
Suitability of Standard Connecting Hardware for Automotive Twisted Pair Ethernet Transmission
Bert Bergner, Jens Wülfing, Andreas Engel (TE Connectivity)
Benefits of Ethernet PHY Architectures for Automotive Applications
Gani Jusuf (Marvell)
From OPEN Alliance BroadR-Reach PHYs to IEEE 802.3bp RTPGE: the development of next generation Automotive Ethernet PHYs
Mehmet Tazebay, Ali Abaye (Broadcom)
Advanced Sleep and Wakeup concept for Automotive Ethernet
Thomas Suermann (NXP)
Challenges in the Deployment of AVB for Automotive Infotainment Systems
Thomas Gmeinder (XMOS), Christian Soerensen (Intel)
The Automotive Profile: In-Car Audio Video Transmission with AVB
Max Kicherer (BMW), Robert Boatright (Harman), Frank Baehren (Intel)
The Need for IEEE Standardized Ethernet Mechanisms for Active Safety Applications
Markus Jochim, Massimo Osella (GM)
IEEE 802 Time-Sensitive Networking: Extending Beyond AVB
Michael D. Johas Teener (Broadcom)
Standardization vs. Time to Market: Challenges in developing an AUTOSAR standard for Ethernet/IP communication in parallel to the implementation
Josef Nöbauer (Continental)
Ethernet drives the evolution of Automotive Communication Paradigms
Michael Ziehensack, Roman Pallierer (Elektrobit)
Ethernet in small ECUs - Challenges and Chances
Matthias Kessler (E.S.R. Labs)
Cost Efficient Gateway Architectures for Deterministic Automotive Networks
Thomas Hogenmüller (Bosch), Burkhard Triess (ETAS)
Data Security for IP-based Ethernet Communication in Automotive Networks
Marko Wolf, Lars Wolleschensky (ESCRYPT)
Quantifying the Timing Quality of Ethernet-based Network Configurations - What is the “Bus Load” of my Ethernet network?
Simon Schliecker, Jonas Diemer (Symtavision)
Simulating Ethernet Networks in Real-Time Systems
Björn Müller, Ralf Stolpe (dSPACE)
A Tool-Chain for Modeling and Evaluation of Automotive Ethernet Networks
Thilo Streichert, Jan Seyler, Philipp Schuhmacher, Robert Brendle (Daimler)
Structural Support for Developing Automotive Ethernet
Kirsten Matheus (BMW)
IEEE-SA Ethernet & IP @ Automotive Technology Day 2014
David Law (hp)