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In 2012, CABA conducted the Impact of Smart Grid on Connected Homes Landmark Research study with the objective of greatly improving the understanding of residential Smart Grid development and deployment in terms of: identifying market demand and growth areas for new products; comparing competing product strategies and communication of competitors; determining product preferences for end-users; developing messaging that resonates with the target audience; defining critical success factors to expand product offerings to end-user markets; and establishing a market approach and foundation for strategic decision-making efforts.
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