New IEEE Standards Association Initiative Aims to Accelerate Immersive Shopping Experiences by Harnessing Cutting Edge Research & Innovation for 3D Body Processing Technologies

New IEEE Standards Association Initiative Aims to Accelerate Immersive Shopping Experiences by Harnessing Cutting Edge Research & Innovation for 3D Body Processing Technologies

CES 2016, LAS VEGAS, USA, 06 JANUARY 2016 — IEEE, the world’s largest professional organization dedicated to advancing technology for humanity, today announced the launch of a new IEEE Standards Association (IEEE SA) Industry Connections (IC) program aimed at bringing together diverse stakeholders from across technology, retail, research and standards development to build thought leadership around 3D body processing technology standards. Initial participants include Body LabsBrowzwear; Fishman & Tobin (a division of Global Brands Group); Gerber TechnologyIntel; Intervisual; OptitexSize StreamUSC Center for Body ComputingUSC Institute for Creative Technologies; Volumental; and Zappos.

“We are specifically integrating complex systems thinking and cutting edge research and innovation into this effort in order to help reduce technology and market silos, as well as to accelerate the creation of shared value in an open and collaborative environment,” said Luciano C. Oviedo, chair, IEEE SA IC 3D Body Processing Activity; and strategy & product development, Intel.

With continued advances being realized across the body processing pipe such as from 3D scanning, modeling and visualization, it is becoming easier to construct detailed, highly accurate models of inanimate “On-the-Body” objects like clothing, as well as animate “Of-the-Body” objects, such as the human form. Used in concert, these technologies promise to elevate the virtual and in-store retail shopping experience to a new level of immersion by giving consumers a deeper sense for how garments will fit their individual body and personal sense of style through realistic and interactive visual representations. As such, standardization efforts around format types and classifications; quality specifications and metrics; test methods; communication, sharing and security protocols; and privacy guides are under consideration.

Core members are in planning mode for a spectrum of research and innovation as well as standards scoping activities over 2016 in both virtual and face-to-face formats. A dedicated online forum for group discussion, networking, and documentation of work products will complement meetings.

Through IC activities, IEEE SA facilitates like-minded organizations and individuals coming together quickly, effectively and economically to build consensus at strategic points in a technology’s lifecycle. IC activities have the unique opportunity to leverage IEEE resources in a customized format to produce a variety of shared results.

To learn more about IEEE SA IC 3D body processing at CES® 2016, please visit IEEE at booth number 30540 in South Hall 3, or visit Intel at booth number 7252 in the Central Hall. You may also submit contact info online, or go to For information about IEEE SA’s IC program, please visit

To learn more about IEEE SA or about any of its many market-driven initiatives, visit us on Facebook, follow us on Twitter, connect with us on LinkedIn, or on the Beyond Standards Blog.

About the IEEE Standards Association

IEEE Standards Association (IEEE SA) is a collaborative organization where innovators raise the world’s standards for technology. IEEE SA provides a globally open, consensus-building environment and platform that empowers people to work together in the development of leading-edge, market-relevant technology standards, and industry solutions shaping a better, safer and sustainable world. For more information, visit

About IEEE

IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at

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