Retail Digital Transformation (DT) Grand Challenge

About

– Help transform retail and brand industries with new technologies

It is a pivotal time for retailers and brands both regionally and globally as they face unprecedented pressures. Challenges include intense competition and the need for speed, while integrating new technologies and methodologies for shopping. A shifting consumer base with changing brand preferences and responsiveness, and the desire for increased social responsibility creates additional challenges.

Balancing these needed advances for retailers and brands are opportunities related to their own legacy systems, antiquated supply chains, and cultural shifts related to technology.

The digital transformation that retailers and brands will need to accomplish to survive, requires new ways of creating, thinking and working with technology driven tools to provide value for their businesses and customers. This competition challenges the technology and academic community to offer up innovations and solutions to address these issues while helping build capabilities for the future of retail.