Ethernet & IP @ Automotive Technology Day

Ethernet & IP @ Automotive Technology Day

Detroit, MI, USA


24-25 September 2019 | Detroit, Michigan, USA

At the 9th Ethernet & IP @ Automotive Technology Day, over 360 automobile manufacturers, suppliers, semiconductor vendors, tool providers, engineers, scientists, and educators joined 35 exhibitors at the sold-out event to share ground breaking ideas and applications related to Automotive Ethernet Systems.

Presentations provided insights into the developments, trends and solutions in the following topics:

  • Current automotive use-cases and future perspectives
  • Ethernet's role to facilitate cloud connectivity
  • Ethernet network design and specification
  • Ethernet requirements for automated driving applications
  • Safety, security and reliability of Ethernet communications
  • Markets and strategies
  • Tools and tests methods
  • Present and future physical layer and protocol solutions

Additionally, a special panel session was held on “Ethernet bandwidth—where does it end?”


2019 HOST

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Venue & Hotel

Crowne Plaza Detroit Downtown Riverfront Hotel
2 Washington Blvd
Detroit, Michigan, 48226, USA
Phone: +1.313.965.0200

The Crowne Plaza Detroit Downtown Riverfront Hotel is conveniently located in downtown Detroit across from Hart Plaza. View the conference floor plan (PDF).


Discounted hotel rooms are available at the special conference price of  $169 USD per night, plus taxes and fees, while supplies last. The special conference price is available for 19 September - 28 September, as long as the hotel has availability.  The last day to book a room under the hotel room block is August 30th. 

To reserve a room online:

  1. Click here to go to the Crowe Plaza website
  2. On the next screen, enter the dates of your stay, number of adults, number of children, and number of rooms. (DO NOT CHANGE the GROUP CODE field. It must be EIP to get the conference rate.)
  3. Click the “BOOK” button
  4. On the next screen, verify that the rate displayed is $169 USD.  Click the “SELECT ROOM” button.
  5. On the next screen, click the button under “Select Rate”
  6. Complete the screens that follow to make your reservation

To reserve a room by phone, call +1.888.653.4858 or +1.313.965.0200 (or 866-710-7531 if calling from the USA) and reference Group Code EIP. Conference name is “2019 IEEE EIPATD”


The Crowne Plaza is located at location #154 at the bottom middle of the map on page 5 of the Detroit Insiders Map & Guide. The hotel is only a 5 minute walk from the Financial District and Cobo Center Detroit People Mover stations and the Qline Light Rail Congress Street station.

The Detroit Metropolitan Wayne County Airport (DTW) is 20 miles away. Travel by car from the airport to the Crowne Plaza is about 35 minutes.  Click here for transportation options between the airport and the hotel.

Valet parking is available at the hotel at the group rate of $20 overnight and $10 daily. Additional parking locations are shown as a blue “P” on page 5 of the Detroit Insiders Map & Guide.



Complimentary and discounted registrations are given to exhibitors and sponsors via discount codes. Exhibitors and sponsors will give their unique discount codes to their staff and guests. Staff and guests of exhibitors and sponsors should use the discount codes to register using the “Attendee Registration” button below.






Attendee type

Early bird

by 25 July 2019


26 July – 22 September


23 – 25 September

IEEE member $660 USD $840 USD $960 USD
Non-member $780 USD $960 USD $1080 USD



Conference registration includes the networking dinner on 24 September 2019.  Conference attendees may purchase additional dinner tickets at a cost of $80 USD per ticket using the “Attendee Registration” process.


All refund/cancellation requests must be provided in writing and received by 16 August 2019. An administrative fee of $50 will be deducted from each refund. No refunds will be issued after 16 August 2019. A registration can be transferred to another person before 30 August 2019


Please allow sufficient time to contact the proper officials in your country and obtain the necessary visas for travel to and from the conference. Please note that IEEE cannot fulfill requests for invitation letters without a paid registration. 

If you fail to obtain a travel visa, requests for registration refunds will be granted only if the visa application has been refused and IEEE is informed of this 30 days prior to the start of the conference.

The request for refund must be accompanied by a copy of the refusal letter from the embassy.

A request for refund may be denied if these conditions are not met.

Exhibitor & Supporter

Several exhibitor and supporter packages are available at various price points, including:  

  • Exhibitor (Exhibitors get complimentary and discounted registrations and other benefits. Platinum and Gold exhibitors get complimentary meeting rooms!
  • Sponsor a breakfast, lunch, AM/PM break, or the networking dinner
  • Put your logo on the conference bag given to all attendees
  • Give a sponsored presentation on your Ethernet-related product, service, or project! 

See the Exhibitor/Supporter Prospectus (PDF) for details.  View the conference floor plan (PDF). View the draft exhibit hall floor plan (PDF).

Complimentary and discounted registrations are given to exhibitors and sponsors via discount codes. Exhibitors and sponsors should give their discount codes to their staff and guests. Staff and guests of exhibitors and sponsors should use the discount codes to register using the “Attendee Registration” process above.





Please contact us at to discuss your sponsorship ideas. 

Diamond Sponsor (Platinum Exhibitor, Networking Dinner Sponsor, Conference Bag Sponsor)

Platinum Exhibitors

Gold Exhibitors

Silver Exhibitors


This year’s program includes:

  • General Session Presentations: Presentations chosen for their content by the Program Committee from the many abstracts received.
  • Paid Sponsor Presentations:  Presentations from our supporters showcasing their latest automotive Ethernet products and services.
  • Special Panel Session:  Several technologies have tried to challenge automotive Ethernet. Why does Ethernet always win? Do not miss what will surely be a lively discussion.
  • Networking Dinner:  The dinner is included with your conference registration. 
  • Raffle prize of a GoPro HERO7 Black Action Camera with a SanDisk Extreme® 64GB microSDXC™!  Visit the exhibit booths each day and ask nicely for a raffle ticket.  Write your name on one half of the raffle ticket  and leave the half with your name on it in the Raffle Bag at the Registration Desk. Keep the other half of the raffle ticket to present at the raffle drawing. You must be present at the raffle drawing during the closing remarks on Wednesday to win the prize.

The registration desk will open at 4 – 6 PM on 23 September.  Get your registration badge, program, and other goodies that evening and skip the line the following morning!

View the program here!


Steering Committee

James Lawlis – Ford Motor Company (Chair)
Daniel Hopf  Continental Automotive (Vice Chair)
Joan Woolery – IEEE SA (Conference Organizer)

Prathap Venugopal  General Motors

Syreeta Bath – Jaguar Land Rover
Ryohei Kawabuchi – (Mazda) – JASPAR
Jinhwa Yun – Hyundai Motor Company
Jonathan Kuhn – Fiat Chrysler
Josetxo Villanueva – Renault
Damon Martini  Robert Bosch

Program Committee

Syreeta Bath – Jaguar Land Rover (Chair)
Damon Martini – Robert Bosch (Vice Chair)
Joan Woolery – IEEE SA (Conference Organizer)

Daniel Hopf,  Michael Ziehensack (Elektrobit) – Continental Automotive
Ali Muhialdin – Fiat Chrysler
Prathap Venugopal, Soheil Samii  General Motors
Steve Carlson  HSP Design
John Simon – Intrepid Control Systems
Chris Mash  Ethernovia
Mike Jones   Microchip
Don Pannell  NXP
Josetxo Villanueva – Renault
Greg Destexhe –  Techpoint Consulting LTD


Contact Us

For information, please contact

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