Blockchain Market Opportunities Cover Image

Blockchain to Create Market Opportunities

Kultuurikatel, Tallinn, Estonia
Blockchain to Create Market Opportunities
A Side Event at Latitude 59

Date and Time: 16 May 2019 – 15:30-16:30, Kultuurikatel, Tallinn, Estonia
Latitude 59 logo 

The focus of this interactive panel session is to look at blockchain technology in several application areas. This workshop will help start-ups become familiar with how the blockchain technology can help them in their various industry sectors, such as lifesciences and healthcare, supply chain, IoT, smart contracts, etc. Local and international experts will present on different activities in their sectors.

Who should attend: Industry, SME/Startups, researchers, government, and other interested persons.

This event is part of the official Latitude59 side programme.

Thursday, 16 May, at 15:30-16:30.


  • Maria Palombini

    Maria Palombini, MBA
    Director, Emerging Communities & Initiatives Development, Global Business Strategy & Intelligence, IEEE-Standards Association


    In 2017, Maria joined IEEE SA with a directive to build communities and advance initiatives to develop standards for enterprise adoption of emerging technologies. Her area of focus includes research on challenges and opportunities in integrating cutting-edge technologies such as AI, IoT, ML, VR/AR, smart materials and blockchain/DLT in the life science domain. She instituted the pharma blockchain initiative which seeks to educate all stakeholders – patients, regulatory, clinicians, pharmaceutical professionals, scientists, technologists - on the benefits and challenges of applying blockchain/DLT platforms to enable a patient-centric identity system that would benefit both the patient and critical operational areas of the pharmaceutical value chain. The work includes educating and building a global collaborative community that can reach consensus on technical standards and new protocol guidance required to enable industry buy-in for these emerging technologies and their breakthrough applications.


    Maria currently leads the IEEE SA Life Science Practice with a mission to cultivate global group of experts to openly collaborate, evaluate and drive adoption of breakthrough technologies that are viable in preserving, protecting and sustaining life. 


    Maria has enjoyed a significant and accomplished career in multiple industry sectors (ie. pharmaceutical, life sciences, legal, finance, natural resources/mining, and luxury goods) both in the US and abroad. Her success has been the ability to motivate audiences to change a behavior and take an action. That ability to motivate a response is rooted in her core philosophy, “Technology inspires us; passion for change moves us.”


    Maria currently holds an MBA from the Rutgers Graduate School of Business and a BA and BS from Rutgers College at Rutgers University, the State University of New Jersey. She is an accomplished leader, public speaker, and writer having presented at various industry events and published blogs and articles in trade publications. 





  • Speaker

    Srikanth Chandrasekaran, Senior Director
    Standards & Technology, IEEE India
    IoT & Infrastructure Practice Lead, IEEE SA
    IEEE Senior Member


    Sri has been associated with the IEEE Standards Association and the IEEE India office for the past 6.5 years as a Sr Director, with focus on the emerging technology programs within the IEEE SA and driving strategic standards engagements in India and the region. Currently Sri is leading the IoT & Infrastructure Practice as part of the Global Business and Strategic Intelligence department within IEEE SA. In this strategic role, Sri drives the industry & standards related initiatives focused on IoT, Sensors, & Blockchain and also engages with the Indian engineering communities to drive regional standards initiatives. Sri also manages IEEE Blended Learning Program (BLP), an IEEE training platform, focused on training and skills development for students as well as professionals.


    Prior to joining IEEE, Sri was associated with Freescale Semiconductor Inc. (formerly Motorola Inc.) for 18 years, managing a global Electronic Design Automation R&D team focused on modeling of mixed signal designs and Electro-magnetic compliance for Freescale products. 


    Sri received the Accellera Technical Excellence Award in 2009 for his leadership and contributions to design automation standardisation activities. Sri holds a Bachelor of Science degree in Physics from Madras University, India and a Post Graduation degree in Electrical Communication from Indian Institute of Science, Bangalore, India.



  • Speaker

    Assoc-Prof. Dr. Alex Norta
    Head of the Blockchain Technology Group
    Department of Software Science
    Faculty of Information Technology
    Tallinn University of Technology


    Alex Norta is currently a research member at the Faculty of Informatics/TTU and was earlier a researcher at the Oulu University Secure-Programming Group (OUSPG ) after having been a post-doctoral researcher at the University of Helsinki, Finland. He received his MSc degree (2001) from the Johannes Kepler University of Linz, Austria and his PhD degree (2007) from the Eindhoven University of Technology, The Netherlands. His PhD thesis was partly financed by the IST project CrossWork, in which he focused on developing the eSourcing concept for dynamic inter-organizational business process collaboration. His research interests include business-process collaboration, workflow management, e-business transactions, service-oriented computing, software architectures and software engineering, ontologies, mashups, social web. At the IEEE EDOC’12-conference, Alex won the best-paper award for his full research paper with the title “Inter-enterprise business transaction management in open service ecosystems.”

  • Martin Ruubel Headshot

    Martin Ruubel

    President, Guardtime


    Martin has 20 years of entrepreneurial, general management and customer development experience in technology-based early and growth stage B2B companies.


    Martin is has been with Guardtime since 2007 and his business endeavors prior to Guardtime include Wicom Communications, a Finnish startup that created the world’s first Enterprise IP communications software suite (acquired by SAP AG in 2007) and Streamtainment Systems that invented an ultra low-latency a/v streaming technology for interactive TV applications.


    He also served as CEO of NarTest, Raleigh-Durham based R&D company focusing on forensic applications for its proprietary fluorescence spectroscopy and neural networks technologies for rapid and conclusive illicit drug detection, working together with DEA, state courts and local law enforcement agencies.


    Martin is currently also a First Director and Vice Chairman of the European Cybersecurity Organization (ECSO) uniting close to 200 members from the European industry and academia active in the cybersecurity field.