The Value of Participating in Standards Setting: For Your Company When the CSE proposes to expand his/her involvement in the standards setting process, an employer may well ask, what’s in it for them? What value will the company receive in return? The company you work for knows there will be substantial hard and soft costs. There will be hard dollars spent on travel and, more importantly, the man-hours you spend in this pursuit. The question is fair and the answer is straightforward.