ASAE Finance, HR & Business Operations Conference Learning Lab:

Managing Ecosystem Intellectual Property: Driving Successful Outcomes via Market Collaborations

Friday, 5 June 2015, 8:30 AM – 9:45 AM EST
Walter E. Washington Convention Center
801 Mt. Vernon Place NW
Washington, DC


Join IEEE Standards Association (IEEE-SA) staff at the ASAE 2015 Finance, HR & Business Operations Conference Learning Lab: Managing Ecosystem Intellectual Property: Driving Successful Outcomes via Market Collaborations.

While technical associations and other organizations regularly generate intellectual property, protecting and leveraging it is rarely a top priority.

At this Learning Lab you will:

  • Discuss how intellectual property considerations are managed at some very technical leading edge associations and understand the value of the policies they employ.
  • Examine how you can leverage your association’s intellectual property and discover models that can potentially grow non-dues revenue and create value for your members.



Adam Newman is IEEE Senior Director Business Development & Alliance Management and IEEE-ISTO Executive Relationship Manager.

Mr. Newman has more than 20 years industry experience in developing and managing business related to technology development. He is responsible for developing and diversifying the business of the IEEE Standards Association as well as the IEEE Industry Standards Technology Association. He’s been an in demand speaker at conferences throughout the world on technical and business issues surrounding telecommunications interconnection, numbering and number portability and he holds a patent in that area. He has also provided testimony at the Congressional and Senate Committee and Sub-Committee level and has been a frequenter presenter at the FCC and its North American Numbering Council. He is a member of ASAE.


Peter Lefkin, CAE, MIPI Alliance, Managing Director, IEEE/MIPI. Peter Lefkin is the Managing Director of the MIPI Alliance since February 2011, having returned to the role after leading the establishment of its operational support structure in 2004.

The MIPI Alliance Managing Director is the senior staff executive responsible for all MIPI Alliance activities and operations from strategy development to implementation. The Managing Director serves by appointment of the MIPI Alliance Board of Directors. Peter also serves in the role of Corporate Secretary.

Prior to joining MIPI Alliance, Peter served in various roles in support of the IEEE Industry Standards and Technology Organization (IEEE-ISTO) as one of two founding employees. Peter served as ISTO’s COO/CFO from January 1999 through February 2009 after which his focus was dedicated to support the vision, mission, goals and growth of the organization through business development and marketing as its Business Development and Marketing Executive from February 2009 through February 2012. During this time, Peter led the formation of the IEEE Conformity Assessment Program (ICAP) in the role of Director to develop conformity assessment programs in support of IEEE Standards.


Joni Brennan, Executive Director, Kantara Initiative. Joni has over a decade of service to the IEEE Standards Association (SA) and Industry Standards and Technology Organization (IEEE-ISTO) as a Senior Program Manager. Joni builds diplomatic and collaborative relationships within and across communities of interest. She has provided talks on Identity Federation and Privacy across the globe, including for .SE, Federal Weekly, and CA Luminaries (one of a select chosen industry speakers). She participates in international organizations and industry standards committees including: OECD ITAC, ISOC, IEEE, OASIS SSTC, ISO SC27 WG5, and ITU-T SG17 Q6. She has served as the NSTIC / IDESG Trust Framework WG Chair. She has provided testimony regarding Trusted Identity and Access Management systems for the US Office of National Coordinator (ONC) Health IT Security and Privacy (HITSP) committee as well.

She leads Kantara Initiative as the premiere Trust Framework Provider facing multiple industry sectors. As a US ICAM Trust Framework Provider Kantara Initiative will provide Accreditation and Approval verifications for Identity Providers / Credential Service Providers to be deemed qualified for access to connect to the US Federal Cloud Credential Exchange. In addition, working with multi-stakeholder representation, Joni has help to ensure that the Kantara Initiative program is aligned with OpenStand principles and referenced in multiple eGovernment strategies including: Government of Canada, New Zealand, and Sweden.