"I am the only Chinese member in the CAG," says Lee. "I have been working in China's Telecom industry for over 10 years, so it's easy for me to answer questions about China and its Telecom industry. I believe that is valuable for IEEE. At the same time, Huawei is a global telecom vendor and has lots of innovative ideas and technologies. Representing Huawei as a member of the IEEE-SA CAG, I can bring some of those technologies to IEEE as standard projects."
The strategic outreach position on the CAG is a means of broadening strategic global corporate participation in the IEEE-SA. In creating the strategic outreach position, the CAG wanted to reach out to organizations in developing economies. "That's where we believe the real growth for the future is going to come from," says Chuck Adams. "The outreach role is a one-year position, but renewable for a second year. That allows us, without going through the formal election process, to bring in a company from a developing economy to get them involved and feel committed to the activities of the group."
"The value of this outreach position is not only attending CAG meetings," says Lee, "but bringing real projects to IEEE directly. A new project named NGSON is already approved as a Study Group under the CAG, and is aiming to be approved as a Working Group in the first quarter of 2008. If it's achieved, the mission of this outreach position will be regarded as successful at the first phase."
"In the minds of the folks on the CAG," says Adams, "standards today have very few geographic boundaries. Larger companies are global, they want to be able to market their products globally, and they want to work with companies in other areas. This was a good approach to enable growth of the program."
Says Lee, "If a group of projects from China could be approved and run well under the CAG in the future, then this outreach position could be totally successful."
CAG Seminar in Japan this May
The CAG will hold a special one-day seminar in Japan this May. The event will be held on Wednesday, 14 May, at the global headquarters of Sony Corporation in Tokyo. All engineers in Tokyo and the surrounding area are invited to attend.
The agenda is still under development. The morning session will include presentations by representatives of Japanese ministries, as well as information about IEEE-SA and the corporate standards process. The afternoon session will feature presentations on Corporate Program standards activities and other key standards activities of the IEEE-SA. The technologies likely to be covered include battery standards, design automation, broadband over power lines, cognitive radio and communication standards (the 802 program).
All sessions will have simultaneous English/Japanese translation and slides will be shown on two screens. The days after the seminar will feature CAG outreach meetings with local businesses.
More information about the CAG seminar in Japan, including registration details, will be available online soon. Contact Corporate Standards if you would like to be added to a mailing list for this seminar.
Outgoing CAG Members: Rob Fish & Chuck Powers
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Rob Fish and Chuck Powers have been members of the IEEE-SA Corporate Advisory Group since its inception in 2004. As they step down from the CAG, we asked about their experiences and accomplishments, as well as their visions for the future.
"I worked for Panasonic at the time I joined the CAG," says Fish. "One of the things that attracted us to the CAG program was the promise that it would allow companies to more rapidly process a standard. I think, as a large degree, we have succeeded in creating that type of process."
"A big part of what we did was put the processes in place to make the entity-placed process get underway," says Powers. "Personally, I was very involved in helping to develop policies and procedures. We have several projects completed, and several underway. I think we really managed to get the ball rolling."
"One of the notable turns we've seen," says Fish, "is that the corporate process was able to encourage the participation with the relevant sponsoring Societies, which bring deep intellectual resources and experience to the table. One of things I tried was to collaborate with the IEEE ComSoc, which is a well of information and expertise within the IEEE. I think in the future you could see a value chain that includes not just the corporations and the Societies but also includes the more private consortium arrangements that are facilitated by the IEEE."
Powers agrees that IEEE Societies offer many opportunities. "There are a lot of other areas in IEEE that could take advantage of the entity process," he says, adding, "I think it's going to be a very successful program."
Thanks to Rob Fish and Chuck Powers for their four years of service and commitment to the IEEE-SA CAG.


